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B2B Performance Marketing Manager (m/f/d)

Marketing Department
Berlin, Berlin, Germany

👣 You are here. Welcome to the Future 🤝

Masterplan is on a mission to change the Future of Learning – forever.

We’ve combined digital learning with entertainment, to provide a Learning Experience Platform that engages like no other. And it's already paying off 🚀

91.4% of our users are excited about the learning results.

⚠️ Caution: This is not a job description 😉

Were you looking for those long, boring texts that describe endless job expectations, and only focus on what they want from you? 🙄

At Masterplan, we don’t constrain people by job descriptions ⛔

Instead, we are looking for anyone who shares our core values. If you radiate with positive energy, are incredibly proactive, and you consistently thrive, WE WANT YOU!

🏆 Your Impact Here:

As our B2B Performance Marketing Manager, you will help us build an audience, demand, and revenue for our Learning Engagement Platform 🚀 Complete our team and work closely with Manni & Stefan our Content Editors, Roy in Marketing Ops, and the whole marketing team, with just Lena as your Head of Marketing :)

✔️ From Day 1, you’ll be the guardian of our paid advertising channels including Google ads, LinkeIn, and Meta (you can bring more to the mix!)

✔️ In your First 90 Days, you'll analyze our previous campaigns and align yourself with our brand voice and target audience to create an action plan to capture demand

✔️ On a typical day, you will optimize ad delivery, landing page conversion, and user experience driving trial & demo signups as efficiently as possible

✔️ Within your first 6 months, you will be able to share regular metrics and findings from your campaigns, analyze performance, insights, blockers, and areas of opportunity with the team, and come up with creative solutions to win our audience’s attention together

✔️ During your first year at Masterplan, you will significantly increase the number of inbound leads for our SaaS product and shape our Demand Generation & Growth strategy

🎖️ What You’ll Need to be Successful 👏

Our 3Ps – positivity, proactivity and pragmatism, are the trademark of our Teams, so you’ll already get us excited if these align with your personal values 🫶

And you’ll get a first date with us, if:

- You’re a digital marketer with up to 3 years of experience working on landing pages, SEO/SEA, social media, and display marketing in B2B SaaS. You are comfortable running monthly budgets from 20k-50k

- You have a customer-focused mindset and a knack for identifying target audiences: you know how to encourage engagement and conversions

- You know that B2B works differently and know how to cater to a tight-knit audience

- You are fluent in German and English and able to test different copies

- You have strong Excel skills and use analytical tools on a daily basis; Salesforce experience is a bonus

🤩 So, Why Masterplan?

At Masterplan, you’ll have a career path, not a job. You'll find friends here, not just colleagues. And you’ll work on a mission that is truly changing the Future – not only paying the bills :)

✔️ Masterplan is where the cool people are! We bring our authentic selves to work every month, without fail 🦸

✔️ We are creators, not politicians. For us, ideas trump hierarchy in our open culture 🙌

✔️ We reward skill. Not time clocked in office, or length of contract. Our working policy is flexible, trust-based and 100% based on integrity 🫶

✔️ We really love to party 🥳 Our company off-sites have featured Ibiza, Amsterdam and Prague. Where should we go next? 📍

✔️ With 30 days of vacation, you’ll satisfy the Nomad in you, and tick off that bucket list 🏖

✔️ Mondays are never boring here. With our bi-weekly “Mission Mondays”, you can join us for laser tag, boat cruises, outdoor cinema, Karaoke… the list is endless 😉

✔️ We are truly obsessed with the Future of Learning – and yours also! You will have free Masterplan access, and training for your professional development 🎖️

✔️ And our offices are the coolest around – our cozy Berlin office is by the waters of Hackescher Markt, and our classy Düsseldorf office is in Graf-Adolf-Platz GAP 15 😎

🏅Masterplan has been awarded Top Company in 2023 & 2022 by Kununu ⭐

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