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(Senior) Content Marketing Manager (m/f/d)

Marketing Department
Remote job

This is us,

No more boredom in seminar rooms: makes learning in companies easier, more engaging, and more effective than ever before! Let's work together to help our colleagues achieve their personal and professional goals and go above and beyond.
We are looking for a (Senior) Content Marketing Manager to join our Masterplan team! You'll be Masterplan's story-teller number one. Conceptualize and craft content in a variety of formats and channels. Your goal: To convince our target audiences that we are not only the Netflix of learning, but also the best choice around when it comes to a fully-fledged learning experience platform.

We are looking for savvy, proactive minds to help us shape and scale our content marketing!

What is your role on the way to success?

  • Own the content marketing strategy and the content calendar to ensure a short, mid, and long-term plan to increase Masterplan’s content resources and help develop leads along the funnel

  • Convert complex into simple and create compelling SEO-friendly content that hits SEO-targets

  • Take a key role in building up and shaping content for different stages of the funnel, ranging from awareness to lead generation and customer case study content

  • Create highly persuasive materials like guides, blog posts, campaign landing pages, and other assets to drive demand along the entire funnel

  • Work closely with other Marketing Managers, and Sales teams to create, evaluate, and optimize content

  • Help us gain an edge: Always be up-to-date and know first about trends and changes in EdTech

  • Take a decisive role in editing German content inside the Marketing team

Thus, you’ll need…

  • You have a bachelor’s degree in Marketing, Communications or Business, and bring 3+ years of Content / Product Marketing experience with a focus on B2B and/or EdTech

  • You bring a strategic mindset with an eye for detail and passion for producing top-notch content

  • You have strong written and verbal communication skills

  • You are a natural problem-solver and bring a good understanding of driving demand generation through content

  • You are used to working with KPIs and optimizing content based on metrics

  • You are experienced in working with cross-functional teams to gather information as the base of your content creation and exchange learnings and best-practices collaboratively

  • You have German language skills on a native level, and ideally, also master English copy-writing

What to expect at Masterplan?

  • We want everyone to be able to shape the culture and bring their authentic selves to work, by placing a focus on creating an inclusive environment

  • We do not shy away from challenges, and welcome input and collaboration to solve problems and find solutions

  • 30 days of vacation based on a 5-day working week

  • Flexible and hybrid working (trust-based working time and home office)

  • Modern and centrally located offices in Düsseldorf (Graf-Adolf-Platz, GAP 15) and Berlin (Hackescher Markt)

  • The latest and best hardware, so you can work without any bottlenecks

  • Individual coaching, joint trainings and various opportunities for further development

  • Weekly activities like volleyball, bowling, and laser-tag, as well as company trips (our past highlights were Ibiza and Amsterdam)

  • ...and of course free access to our platform for you and your friends

Job location: Düsseldorf, Berlin or remote