How Otto Group Uses AI for Successful Transformation
How does an e-commerce giant like Otto Group manage to overcome the challenges that come with digitization and growing competitive pressure? The answer: Through a company-wide transformation that uses AI as a driving force for sustainable and successful change!
The Challenge
The Otto Group approaches change as a team, regardless of hierarchies or individual roles, to ensure a company-wide transformation in which all employees can participate.
Nevertheless, transformation comes with its challenges; there is extreme heterogeneity in the roles and skills of the more than 35.000 learners.
Therefore, Otto Group needs a way to provide all employees with relevant AI learning content to continuously train and enable the workforce to use new technologies.
The Solution
Together with Masterplan, Otto Group has developed its own learning path that presents AI in an application-oriented way and makes it tangible for everyone.
Internal experts share their knowledge and explain to all employees what AI is, in which areas of the Otto Group it is already being used, what potential it holds for the future, and how everyone can use it responsibly in their daily work to drive forward transformation.
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