The 10 most popular e-learning courses on marketing and sales

Masterplan Team

Speaker image for one of the top 10 courses for marketing and sales
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The learning platform recently published a ranking of the best-rated e-learning courses. The ten most demanding positions are occupied by both supposedly specialized topics such as "Conversion Rate Optimization" (André Morys, Konversionskraft) as well as interdisciplinary courses such as "Appreciation, Sustainability, Success: The Secret of Einhorn (Case study)". Find out here what other exciting results the ranking has in store.

What courses were available for selection?

The data is based on the ratings of more than 200,000 users of the learning platform in over 250 German companies. In addition to the Otto Group and Ottobock, these include VW and DZ Bank.

Various courses were available for evaluation: from external providers such as the two sales professionals Dirk Kreuter (Reuter Training) and Morten Wolff (Unfck Sales) as well as SEO expert Dominik Schwarz (Evergreen Media), to name just a few.

The Masterplan editorial team's own productions were also taken into account for the ranking, including courses on marketing such as "Customer Centricity" as well as "Social Platforms".

Lectures on Marketing and Sales

In the marketing section, more than 270 lessons are available on topics such as Facebook marketing, CRM (Customer Relationship Management), native advertising, and brand ambassador marketing. The sales topics include over 180 lessons, including telephone acquisition, field sales, and the so-called Delta method.

In the sales section, more than 180 lessons were also available for evaluation, including content on more specific topics such as telephone acquisition, field sales or the so-called Delta method. This is a method that helps you to convince the customer and to achieve the best result for both of you in just a few steps by turning every sales experience into a shopping experience.

See the full Top 10 Ranking here:



Masterplan Team

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